Drive Out Hunger
What is Midas Drive Out Hunger?
Midas dealers launched Drive Out Hunger in November, 2014. For decades prior, dozens of local Midas franchise owners had been involved in community outreach activities. A growing number of them were deeply passionate about hunger relief, donating time, money, and food to local food banks - and inviting their customers to join them. It was time to bring all these efforts together in a unified voice, and leverage the messaging power and manpower of one of the world's most trusted brands to truly make an impact on hunger across North America.
Drive Out Hunger uses wide-scale social media and experiential campaigns to raise awareness and generate support for hunger relief. At a local level, Drive Out Hunger comes to life through direct partnerships between Midas owners and community food banks. Hundreds of Midas dealers across North America have turned their shop lobbies into food collection sites, with many running Drive Out Hunger promotions, setting up volunteer outings, and generating donations of food or funds. Drive Out Hunger is not a campaign; it's a long-term platform demonstrating Midas' commitment to hunger relief.